Samantha Lacoste 

owner/Master hairStylist/Makeup artist

Samantha is driven and motivated in everything she does. In 2008 she completed her Bachelors in Business Administration, while working as a hair stylist, which has helped significantly in the opening of hers and James' salon. As well, she works as a Redken Artist educating other stylist’s and travelling across Canada working backstage at various hair shows including Toronto’s MasterCard Fashion Week.  She is a huge advocate on education, continually educating herself and her clients. Having teamed up with her friend and co-worker, James, the two created Samantha James Hair Design, their very first hair salon.  

Click Samantha's photo to learn more about her!


 James Ouellette

owner/ master Hairstylist

James started his hairstyling training right after high school and has kept moving forward with his career ever since. Along the way he has been a two-time finalist in the Contessa awards, has done hair for photo shoots featured in Outwards Magazine (LGBT Winnipeg magazine), has been Creative Director for charity hair/fashion shows, and was named one of Canada's Top Ten Bridal Hairstylists of 2014 (Weddingbells magazine online). After a short time living in Montreal, James decided Winnipeg was home.  And with the help of his coworker and friend, Samantha, they decided to open their very own salon in St. Boniface.

Click on James' photo to learn more about him!


Laura Sharp


Laura is an experienced stylist with a passion for what she does behind the chair and is always eager to educate herself knowing their is always something new to learn in this industry. After having her daughter, it inspired her to go back to school to follow a career that inspires her. She is excited to join the SJ team and can't wait to give each and every person a relaxing experience and ensure you walk out feeling beautiful (or handsome)! 

Click on Laura's photo to learn more about her!

Charlene Parsons

Lead Hairstylist

Always interested in fashion and beauty I started buying Vogue magazines with my allowance, this inspired me to enroll and graduate from Scientific Marvel at 19 .

I have been in the beauty industry and practicing hair artistry for 22 years now and feel such gratitude to still be passionate about my craft . Education has been a life line for me during my career and I have been lucky enough to be able to travel extensively to educate and be educated in cities such as New York, Mexico, Vancouver, Toronto, and Montreal.

Working with so many talented artists from all over the world has given me an eclectic style of hair artistry. Enabling me to expose, enhance, transform, translate, inspire, tease, coax, paint, snip, and feather the beauty that lies within the hair out into the world. 

Click on Charlene’s photo to find out more about her!

Ellen Filyk


Ellen has always had a passion for hair, growing up and experimenting with her own hair as well as friends and family. In 2018, she decided to make hair her full time career! She started hair school, graduated and is now very excited to learn and grow in her career with the Samantha James Hair Design team!

Click on Ellen’s photo to find out more about her!